Advertising agencies are like the handypersons of the marketing world. They do everything from design your ads to manage all your paid social media campaigns. But unfortunately, many people don’t know that an agency’s job is far more complicated than just acquiring impressions or managing your ads on social media.
What is an advertising agency?
An advertising agency, also called a creative agency, is a company that specializes in planning, creating, and handling advertising and other promotion forms along with marketing. An ad agency is usually independent of its clients; it may be a department inside the organization or an external firm. Many advertising agencies like LaneTerralever do the essential outsourcing work inflicted on them: create a campaign from a brand which serves as the pre-requisite. Making infographics, posters, and an interactive environment that can attract the audience to the brand and make them engage with it becomes a matter of paramount importance.
Process of building a campaign for a brand
Agencies are responsible for a lot more than just creating ads. They are responsible for planning and executing ad campaigns that are effective and meet the needs of their clients.
The process of building a campaign begins with research. The agency needs to understand the brand, advertised products or services, and target audience. With this information, they can develop a strategy and creative concept that will appeal to the target audience and help achieve the client’s objectives.
Once the strategy is in place, it’s time to conceptualize and produce the actual ads. This can involve everything from writing copy to designing graphics to shooting videos. And of course, all of this must be done within the budget and timeline set by the client.
Finally, once the ads are created, they need to be distributed. This includes choosing the right media outlets and timing the ads’ release so they have maximum impact. It’s also essential to monitor the campaign results to make adjustments if necessary.
Advertising agencies play a vital role in helping brands connect with their customers. By taking care of all the details, they allow their clients to express their creativity and ideas to the advertising agency that can polish those ideas and give them a realistic touch.